Alexander Senning
Director Marketing @Camel Active Emea Bueltel Worldwide Fashion Gmbh & Co. Kg
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WORK HISTORY
Director Marketing @Camel Active Emea Bueltel Worldwide Fashion Gmbh & Co. Kg
As Director of Marketing, I own the brand and marketing agenda across markets, shaping a clear and future-oriented brand vision while translating strategy into measurable commercial impact. My role spans brand leadership, 360° consumer activation and retail experience design, with a strong focus on relevance, desirability and consistency across all touchpoints. I work at the intersection of brand, culture and growth – strengthening emotional connection with both core consumers and new audiences, driving brand-led D2C momentum, and ensuring marketing investments are data-driven, effective and commercially grounded.
EDUCATION
Johannes-Gutenberg-Schule Stuttgart
Mediengestalter Digital/Non-Print
ABOUT ALEXANDER SENNING
I believe in building brands that connect with people through meaning, identity and cultural relevance, creating commercial impact and long term brand desire. With over 16 years of international experience, I have led brand transformations, orchestrated integrated global campaigns and driven innovation at the intersection of brand, culture and growth.+ Owning global brand strategy to drive cultural relevance and long-term brand value+ Building emotional consumer connections through consistent storytelling across all touchpoints+ Driving brand-led growth by linking creative ambition with measurable commercial impact+ Creating cultural relevance through collaborations and communities while protecting brand authenticity+ Using data and AI-driven marketing to optimize brand experience and future innovation
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