Alexander Giles

WORK HISTORY

EDUCATION

ABOUT ALEXANDER GILES

I lead marketing and communications at Sentinel Performance Solutions, part of Aalberts hydronic flow control. A UK market leader in water treatment for over thirty years, Sentinel offers products and services that deliver the best lifetime protection for hydronic heating and hot water systems. My job is to grow that brand and drive demand across both domestic and commercial markets, in the UK, Europe and emerging markets.The approach is built on a simple best practice process: Clean, Protect and Maintain. Cleaners clean, inhibitors and filters protect, and ongoing maintenance keeps systems running at their best. The benefits are real and measurable, from improved performance and energy savings to lower carbon and a longer system life. It is why Sentinel water treatment is endorsed by all major boiler manufacturers, and why our products sit by name in their installation manuals. Making best practice simple, for installers, specifiers and homeowners alike, is at the heart of everything we do.Professional Strengths: • International marketing leadership across brand, demand generation and commercial growth, owning strategy through to hands on execution. • Building marketing functions from the ground up in fast moving, resource conscious environments, and getting fluent in a new sector quickly enough to make the work land. • Full mix delivery covering; brand, campaigns, content, digital, SEO and paid, marketing automation, events and the sales tools that actually help close business. • A data-driven storyteller. Data shows who the audience is and whether the story landed, but it is the story that moves people, and building one from the other is where the best work lives. • Marketing that is commercial rather than decorative, with sales and marketing pulling the same rope rather than working around each other. • Strong communicator and relationship builder across leadership, technical teams, partners and customers, in the UK and across international markets.