Alex Ralston

Lead Commercial Architect Risk, Reward & Run-rate @Undun

Vancouver, BC, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2026 — Present

Lead Commercial Architect Risk, Reward & Run-rate @Undun

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Vancouver, BC, CA

I lead the commercial function behind the product, working directly with each functional lead to align decisions into one integrated system.Across global and channel planning, LRP, assortment strategy, demand, raw materials, inventory, and allocation, I connect the levers that turn product into performance.The goal is simple: intentional growth, protected margin, and inventory that performs.

EDUCATION

N/A

Westtown School

College Preparatory

1998 — 1999

Stanford University

Professional Coursework, Influencing, Navigating Politics in the Workplace

2021 — 2022

Harvard Extension School

Professional Coursework, Data Science, Leadership and Communication

N/A

Earlham College

BA

SKILLS

SalesProject PlanningBusiness StrategyAnalysisRetailSupply Chain ManagementCross-Functional Team LeadershipStrategyBudgetsMerchandise PlanningStrategic PlanningMerchandisingApparelForecastingLeadershipBusiness Development

ABOUT ALEX RALSTON

I’ve built my career leading teams across a broad spectrum of retail functions — Merchandising, Merchandise Planning, Store Planning, Allocation, Top-Down Planning, Corporate Inventory Management, and divisional CFO roles. That range has shaped my operating style: with a systems-driven perspective, a steady presence, and the ability to bring order, clarity, and forward momentum to complex business situations.I’m at my best leading engaged teams that think critically, communicate openly, and bring analytical rigor, fun and often lively constructive debate to the work. Many people on my teams have grown into senior leadership roles across the industry, which reflects the kind of environment I enjoy building — one that emphasizes clear thinking, cross-functional understanding, thoughtful decision-making, and the space for people to stretch into new levels of responsibility. I focus on creating a training ground for well-rounded leaders: a place where people can develop, challenge themselves, and do high-quality work together with focus, purpose and accountability.Colleagues describe me as analytical, collaborative, calm under pressure, and able to connect strategy with execution. I enjoy navigating ambiguity, building strong cross-functional relationships, and improving the operating frameworks that help organizations scale. I’m a lifelong learner who thrives in dynamic environments and approaches leadership with a mix of rigor, empathy, and a commitment to continuous improvement.

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