Alexander Klivecka
Senior Manager of Product Management - Consumer Data, Insights, Marketing Technology @Mattel, Inc.
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WORK HISTORY
Senior Manager of Product Management - Consumer Data, Insights, Marketing Technology @Mattel, Inc.
Manage a team that owns global customer data strategy across all brands, with a technology portfolio including CDP, CRM, and A/B testing platforms.Orchestrated implementation of company\'s first customer data platform, unifying customer profiles across digital and physical touchpoints.Architected a customer analytics data lake in GCP, enabling real-time access to consumer insights for marketing and brand teams.Deployed first-party data campaigns and personalization initiatives.
EDUCATION
Hamilton College
Bachelor's degree
ABOUT ALEXANDER KLIVECKA
I lead teams that build data, marketing and analytics products. With experience at companies like Mattel, Amazon, and Allstate, I specialize in turning complex data into tools that teams actually want to use.Recently, I led the launch of Mattel\'s customer data platform. Previously, I scaled Amazon\'s ad platform across Europe and Asia, and transformed Allstate\'s agent analytics system.I\'m passionate about making data accessible and actionable, whether that\'s through cleaner dashboards, automated marketing tools, or smarter customer insights.
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