Alexander Kharitonov

Marketing Director @Ac Damate

Developed Indilight brand and turkey meat category growth strategy, redefined brand positioning and target consumer Introduced data driven decision making in the Marketing function, conducted fundamental consumer research to inform decisions Defined product assortment priorities aimed at growing Indilight market penetration, focusing on key consumption occasions Restyled and upgraded packaging design to enhance distinctive brand assets and increase impact at the point of saleDeveloped brand positioning for lamb brands and the proprietary retail outlet concept for the Lamb category