Alexa Follenweider
Advertising and Marketing Associate @Darvin Furniture & Mattress
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WORK HISTORY
Advertising and Marketing Associate @Darvin Furniture & Mattress
Collaborate on a cross-functional team of 4 in fast-paced, data-driven environment supporting sales marketing, vendor relations, design and finance• Manage media projects E2E, including OOH campaigns (truck wraps), coordinating assets, timelines and vendor participation• Partner with operations, merchandising, and 3P vendors to collect and QA assets for digital and promotional materials• Compile and present weekly report covering all active and LTO media across TV, audio, digital, print, and direct mail• Lead domestic and international vendor outreach to secure participation in advertising campaigns• Collaborate with Finance to verify purchase orders and reconcile marketing spend, ensuring accuracy in billing• Utilize Excel to monitor and track marketing budgets, developing proficiency in formulas, pivot tables, and data organization
EDUCATION
Columbus College of Art & Design
Photography
Naperville North High School
High School Diploma
Illinois State University
Bachelor of Science - BS, Marketing
ABOUT ALEXA FOLLENWEIDER
I\'m a highly motivated marketing graduate from Illinois State University with experience working in fast-paced roles across advertising, marketing and event promotions. I am very interested in expanding my expertise in marketing, campaign strategy/planning and ad-tech and would love to pick your brain - let\'s connect!
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