Alexa Friedman
Influencer Strategist Gaming @Mediakix
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WORK HISTORY
Influencer Strategist Gaming @Mediakix
Santa Monica, CA, US
Mediakix is the leading influencer marketing agency. We connect brands with top digital influencers on social media channels, including YouTube, Instagram, blogs and more, to reach targeted audiences through trusted opinion leaders. I work closely with hundreds of influencers to strategize and execute industry-leading branded campaigns for mobile, PC, and console gaming companies that generate social engagement as a direct means for user acquisition and growth marketing. Clients include Next Games, Seriously Digital, Wargaming, Baidu and many others. Our sponsored influencer content is among the best-performing and highest ROI-driving media channel for our clients, and continuously exceeds brands\' campaign goals and KPIs. We\'ve driven hundreds of thousands of new users and pushed games through Top 100 lists through trending videos and social amplification.
EDUCATION
University of Washington
Bachelor's degree
ABOUT ALEXA FRIEDMAN
I strongly believe every gaming brand has stories to tell - stories that will not only engage but inform, surprise, delight, and impact their audience. I help gaming companies bridge the gap between their ideal audience and their brand’s story by finding social media influencers that would naturally endorse a game in order to deliver a hyper-relevant message to a target audience.
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