Alex Watson

Head of Delegate Sales @Eds

Ware, GB

I lead delegate sales for EDS Brands Ltd, a vibrant and fast-growing global events company. My passion lies in building and coaching high-performing teams from the ground up to achieve ambitious goals.In my role, I have the privilege of shaping the delegate sales function, taking full ownership for driving world-class attendance at our high-impact events for CIOs and CISOs across Europe, North America, and LATAM. Every day, I focus on:Building Talent: Recruiting, training, and mentoring a team of sales professionals, fostering a culture of success and accountability.Driving Strategy: Developing and executing the sales strategy, managing KPIs, and using data to optimise our approach and hit targets.Fuelling Growth: Collaborating across departments to ensure we not only acquire delegates but also deliver an exceptional experience that reflects our brand quality.I am a results-driven leader motivated by the challenge of scaling a global business and developing the talent that makes it possible.

University of Hertfordshire

HND