Alexandra Petrovicheva

Media Relations Lead @Tedxnortheasternu

Boston, MA, US

Increased event engagement by crafting and distributing targeted press releases, newsletters, and promotional emails, ensuring alignment with current marketing trends to maximize outreach.Enhanced social media engagement by developing and executing multi-platform strategies, which elevated TEDx brand visibility and audience interaction.Streamlined communication across various channels, ensuring consistent and cohesive messaging that bolstered brand recognition and awareness.Led content creation efforts, producing and managing over 30 digital assets, including website articles, blogs, and social media posts, directly promoting TEDx events and initiatives, contributing to a notable rise in event participation.Collaborated closely with design and media teams to ensure all content aligned with TEDx brand guidelines and maintained high standards of quality, further boosting the event\'s credibility and engagement.

Louisville High School

High School Diploma

D'Amore-McKim School of Business at Northeastern University

Bachelor of International Business and International Affairs, IB/IA