Alex Halfpenny

WORK HISTORY

EDUCATION

ABOUT ALEX HALFPENNY

I make it my mission to get shit done. I am a doer, and a thinker, with intelligent and intuitive strategic design solutions and original brand-led ideas. Helping others and inspiring great work is what I do, with the gift of the gab and a good command of the English language (as good as any Northerner can have). I always go above and beyond the call of duty, not through pride, but through a burning desire to learn more, and challenge the expected. With a dedicated understanding of brands, and experience in London, Amsterdam and Singapore studios, I have built relationships with typographers, photographers, illustrators and more from around the world. This helps me in tackling any manner of job, and can structure complex brand architectures on local and global scales for brand such as Heinz, Amber Leaf, Guinness, Yazoo, Johnnie Walker, UEFA, Winston, Camel, Smirnoff and more. A jack-of-all-trades I regard knowing a little about a lot, and a lot about a little, is the most effective way to appreciate the implications of all stages of work. I try to engage through design in a relevant and effective manner, with a deeply embedded knowledge of cultural reference and love of language, etymology and international nuance. My belief is that great design goes beyond executional style. It comes from effectively engaging with real people via simple, original ideas borne out of brand, product and human truths. I’m an approachable, down to Earth bloke, who isn’t afraid of dicking around from time to time and refuses to refer to himself in the third person. I also cook.