Alex Gipson

Marketing Director @The Ranch Harley-Davidson

College Station, TX, US

First and foremost, our goal at The Ranch is to be unlike any other Harley-Davidson Dealership in the World-Plan and execute all events; both on-site and off site. Including booking musical acts, talent acts, vendors, food, drinks, etc-I handle all our our Social Media Accounts; Facebook, Instagram, SnapChat, Twitter, Pintrest, and YouTube-I take care of all donation requests & Sponsorship Opportunities-I create and maintain all dealer newsletter and text blasts to customers-I submit all necessary materials for Co-Op reimbursement-I work with Department Managers to plan promotions to increase door swings and ultimately, increase profits-I create all visuals (flyers, print ads, etc) for in-store display as well as magazines, papers, etc-I plan, manage, and track Marketing Account and Budgets-I handle all website content including visuals, design, and oversee incoming leads-I deal with all media and advertising purchases while negotiating the best pricing-I work weekly with my account reps in Radio, Print, and Digital to create the best advertising campaigns-I am the Director for The Ranch Harley-Davidson Toy Run Foundation. Our foundation provides a Christmas for 12-15 families each year. More information here manage our free, in-house Rewards Program-I oversee our third-part listing websites to ensure they have all the correct information and gauge results-I track customer reviews and handle customer complaints to the customers satisfaction-I am constantly learning and creating a fun atmosphere for the World\'s best sport!

The Art Institute of San Antonio

Bachelor of Arts (B.A.), Photography