Alex Elder

Strategist @AnalogFolk

London, GB

Leading the strategy across Diageo’s Positive Drinking account by building out a refreshed editorial strategy and measurement framework for - Analysing social conversation and conduct interviews with creators in the sport and music space in order to generate insights for Guinness- I supported on our pitch to become Costa and Galderma\'s lead agency and now manage the strategic output of the account from briefing through to reporting

University of Exeter

Bachelor of Arts (BA), Economics and Marketing with Film Studies