Jillian Lepore
Social Manager @AnalogFolk
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WORK HISTORY
Social Manager @AnalogFolk
New York, NY, US
Own Instagram, TikTok, and Facebook for Waterloo Sparkling Water and Viator, managing content calendars and aligning with tentpole brand moments•Create social content with the design team, including TikToks, Reels, carousel posts, captions, starring in content, and identifying on-brand trends•Drive fan engagement by responding to comments, messages tagged posts, tracking UGC, and proactive commenting •Analyze platform performance and deliver monthly/quarterly analytics reports to clients•Work day-of events by capturing real-time brand content, live story shares, photo shoot BTS, fan interactions, •Identify and manage on-brand content creator and influencer relationships•Maintain daily communication with clients to keep them informed on brand activity, and send weekly email recaps to IAT and client teams summarizing performance, key posts, and community management insights
EDUCATION
Fairfield University
Marketing Major, Art History Minor
Wine & Spirit Education Trust
WSET 2
ABOUT JILLIAN LEPORE
Experienced Social Media Professional. Skilled in Social Media Reporting, Copy Writing, Market Research, Sprout Social, Adobe Experience Management Sites, and Microsoft Office. Strong marketing professional with a Bachelor’s Degree focused in Marketing from Fairfield University.
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