Alex Dickens

Head of Brand @Grenade

GB

Spearheading the Brand and directly the in-house Creative team at Grenade during successive years of high growth, my main responsibilities include:• Developing and implementing the global brand strategy, defining the direction for the brand and ensuring Grenade\'s meaning resonates with an ever-growing, diverse international audience.• Conceptualising multi-channel creative marketing campaigns, defining key marketing strategy goals. Leading idea generation and project management of campaign delivery, empowering the team to execute marketing tactics effectively. Maintaining budget and reporting performance to key stakeholders.• Crafting, shaping, and creating Grenade\'s visual identity, designing stand-out packaging, impactful campaign messaging, and directing the production of compelling digital and print creative. Empowering design team members to maintain consistent styling while utilising their own creative flair.• Ensuring Grenade’s brand identity remains strong and cohesive throughout all touch points. Overseeing the creative production of global assets. Defining brand positioning and meaning, creating essential brand documents to reflect Grenade\'s unique values.• Fostering a strong internal brand culture, ensuring that all employees understand and embody the values, continuing a progressive, entrepreneurial culture. Liaising with key stakeholders, including company directors and other senior management team members, to promote creative thinking throughout the company.

Halesowen College

A Levels

Coventry University

Bachelor of Arts (B.A.), Graphic Design