Alex Collins
Customer Value Perception Squad Lead @Santander UK
Leicester, GB
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Jan 2025 — Present
Customer Value Perception Squad Lead @Santander UK
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Milton Keynes, GB
1:1 marketing lead responsible for growing the engagement and emotional attachment of customers through maximising the Santander value proposition.
EDUCATION
1998 — 2001
University of Hull
BA (Hons), English Language & Literature
SKILLS
BankingCommercial BankingRetail BankingCreditBranch ManagementResidential MortgagesAmlFinancial RiskCredit CardsCross SellingFinancial ServicesRelationship ManagementMortgage LendingLoansRisk ManagementOperational RiskFinancial AdvisoryConsumer LendingBusiness PlanningChange ManagementCore BankingOperational Risk ManagementSalesStrategyCoachingPrivate BankingCredit RiskRetirement PlanningSales ManagementPortfolio ManagementWealth ManagementStrategic Financial PlanningBranch BankingInvestmentsKycBusiness Relationship Management
ABOUT ALEX COLLINS
Experienced 1:1 senior marketing manager with comprehensive record of leading financial services teams to consistent high performance Proven success at delivering high impact campaigns that create memorable customer experiences, generate commercial value and achieve strategic goals.
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