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Alex Capper
Marketing Effectiveness & Analytics Manager @Asahi Beverages
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WORK HISTORY
Marketing Effectiveness & Analytics Manager @Asahi Beverages
Melbourne, AU
My ambition is for Asahi to be industry leaders in marketing effectiveness. Leading the Marketing Effectiveness team, I\'m responsible to all marketing measurement and analytics initiatives across 20+ brands, including all econometric modelling. From advising C-suite on performance to working with our 20+ brands to make sure media dollars are working their hardest to drive growth and lift the marketing effectiveness knowledge and capability across the company. A significant part of my role also includes working across publishers, media and creative agencies and internally to embed a effective marketing practices from strategic thinking, tactical decisions and market leading measurement.
EDUCATION
AdSchool Australia
Advanced Strategic Planning
University of Melbourne
Master’s Degree, Marketing & Communications
University of Melbourne
Bachelor of Arts (B.A.), History
MiniMBA
Marketing
SKILLS
ABOUT ALEX CAPPER
All about doing what works in marketing and avoiding what doesn’t. I focus on the numbers and signals that matter making the decisions that drive real impact and growth. I’ve done this with some great people across Asahi, Samsung, Optus, Virgin Australia, Medibank, Officeworks, Coles, and more.Along the way, I’ve won some awards for effectiveness and found a knack for turning numbers into compelling narratives — whether in the boardroom or on stage.
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