Alex Bone
Strategy Director @Upp B2b
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WORK HISTORY
Strategy Director @Upp B2b
Manchester, GB
Lead on branding, research, campaign planning and overall strategy for Upp B2B clients. A key member of the senior leadership team, with first-line responsibility for the delivery of marketing strategy, planning and thinking to support clients’ business objectives.Management of client brand strategy projects, leading the wider team through research and analysis, client workshops, proposition & brand DNA development, messaging and brand story building and brand execution to market. Development of client campaign strategy collaborating with the internal team and outsourced specialists (e.g, paid media consultant) to build campaign plans and proposals to achieve client objectives.
EDUCATION
CIM | The Chartered Institute of Marketing
Post Graduate Diploma, Marketing Communications
CIPR Qualifications
Post Graduate Certificate, Public Relations
Lancaster University
BA (Hons) 2.2, Philosophy
SKILLS
ABOUT ALEX BONE
A chartered marketing professional (CMktr) with over fifteen years of marketing…
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