Alessio Mancarella
B2c Marketing Manager @ManpowerGroup Italia
Signup · Get unlimited contacts
WORK HISTORY
B2c Marketing Manager @ManpowerGroup Italia
Milan, IT
As the B2C Marketing Manager for Italy at ManpowerGroup, I lead the strategy across the candidate lifecycle for the company\'s four brands (Manpower, Experis, Jefferson Wells, Talent Solutions). My role includes- Market Intelligence & Data Analysis: I use data to identify trends, market demands, and competitive landscapes, providing the wider team with actionable insights to optimise our marketing efforts- Employer Branding: I develop and lead online and offline campaigns & initiatives to enhance our brands\' awareness and reputation- Candidate Acquisition: I identify and refine candidate personas, optimise targeting for acquisition campaigns, and develop the unique Candidate Value Proposition. I scout innovative solutions and participate in budget planning- Candidate Activation & Retention: I design next-gen onboarding and engagement initiatives including nurturing campaigns and marketing automation, and optimise processes with the Candidate Operations & Delivery team.
EDUCATION
IULM University
Bachelor's degree, Communication and Media Studies
Università Cattolica del Sacro Cuore
Master's degree, Music Management
ABOUT ALESSIO MANCARELLA
I\'m a seasoned marketer based in Genoa and Edinburgh with 17+ years of experience in the Travel, Music, Food, and Consumer Electronics industries. Currently leading B2C Marketing, Italy at ManpowerGroup.Throughout my career, I’ve covered a spectrum of roles within marketing, graphic design, IT, and media production. I’m specialised in Marketing Strategy and Marketing Partnerships and I have a solid background in Growth, Affiliation, Paid Media, and Social Media. Having worked in a Growth organisation at both country, region, and global levels, I have extensive knowledge of Lean & Agile, Scrum & Kanban, experimentation, and A/B testing.I have a 7-year experience in the Italian Music industry (radio, concerts production and promotion, and rights management).
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.