Alessandro Luvrano
Digital Marketing Specialist & Marketing Coordinator @Huware
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WORK HISTORY
Digital Marketing Specialist & Marketing Coordinator @Huware
Milan, IT
Working alongside the Digital Team to coordinate, and planning paid campaign executions across all Digital Channels, including Paid Search, Paid Social (Linkedin-Facebook/Instagram). •Managing CRM (Pardot Salesforce), Email Automation Marketing Workflow, and LK DM for nurturing activities. •Producing periodic analyses and reports on response and lead management activities. •Working to understand Marketing & Sales requirements around Marketing leads to improve conversion rates and pipeline creation. •Working closely with Huware Key Partners in EMEA region (Google, LumApps, Monday, Miro) for strategic planning of Online and Offline Marketing Campaigns. •Working closely with External Digital Marketing Agencies to coordinate external Lead Generation Campaigns. •Analyzing and reporting on website Traffic, Seo Optimisation, and Performance data. •Supporting the Company Events Organization.
EDUCATION
Università degli Studi di Napoli 'Federico II'
Bachelor of Business Administration - BBA, Business, 88/110
Talent Garden Innovation School
Growth Hacking Marketing Master, Growth Hacking Marketing
Europa Cube Innovation Business School
Master, Socialmedia e Digital marketing, Certification
Learnn
Digital Marketing
Club Class Language School Malta
English Course, Certificate of 200 English Lessons
Talent Garden Innovation School
Master in Digital Marketing, Digital Marketing
Università degli Studi di Napoli Federico II
Master of Business Administration - MBA, International Management, 110/110 (Cum Laude)
Università degli Studi di Napoli Federico II
Course “Marketing Innovation Trends”, Marketing, Certification
ABOUT ALESSANDRO LUVRANO
Digital Marketing Specialist with a focus on company Growth, able to create performing and customized Digital Marketing Strategies and convert paid organic traffic into paying customers. Helping Startups and companies using content and strategic marketing to reach Growth KPI is my goal (with a focus on the Healthcare field) such as creating value, generating and maximizing conversions, optimizing the company website and digital marketing processes. My duties often required the use of Hubspot for lead generation, FB Ads and Google Ads, Google Analytics, WordPress, Semrush for SEO as well as SimilarWeb and Growth Hacking Marketing tools for competition analysis. I started traveling when I was only 13 years old and since then I never stopped. This international mindset, combined with my strong ambition and the continuous search for new challenges, pushes me every day across the border.
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