Alessandro Lanari
Head of Marketing & Communication @Tecnoeka Srl
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WORK HISTORY
Head of Marketing & Communication @Tecnoeka Srl
Padova, IT
Ho sviluppato la strategia per il posizionamento di marca ed implementato il nuovo sistema di identitĂ visiva a supporto del lancio di due nuove gamme prodotto in segmenti di mercato attualmente non presidiati (Heavy Duty e ristorazione veloce). I developed the brand positioning strategy and implemented the new visual identity system to support the launch of two new product ranges in currently untapped market segments (Heavy Duty and quick service restaurants).
EDUCATION
UniversitĂ degli Studi di Padova
Laurea, Scienze Politiche Indirizzo Economico
Liceo Scientifico
Diploma MaturitĂ Scientifica, Liceo
CUOA Business School
Diploma Alta Formazione, General Management - FIAMM University
SKILLS
ABOUT ALESSANDRO LANARI
professional con nella guida della crescita dei ricavi in contesti B2B maturata in PMI e multinazionali, con. Ho guidato funzioni di Sales & Marketing complesse in aziende con fatturati fino a âŹ250M, gestendo team fino a 25 persone tra. Esperto in strategie, sviluppo reti distributive, pricing, e sistemi di Business Intelligence. Ho incrementato quote di mercato, brand awareness e marginalitĂ attraverso lanci di prodotto, sponsorship e programmi di affiliazione. Comprovata capacitĂ di allineare vendite, marketing, supply chain e R&D per accelerare la crescita e rafforzare il posizionamento del brand, con forte a lungo termine. Sales Management | Marketing Strategy | Team Leadership | Go-To-Market | Brand Positioning | Project Management | Problem Solving | AI Analysis Sales & Marketing professional with 20+ years of B2B experience in SMEs and multinational companies, leading revenue growth and business development. Skilled in goâtoâmarket strategy, distribution channels, pricing, KPIs, and Business Intelligence. I have managed Sales, Marketing, and Customer Service teams of up to 25 people and supported companies with revenues up to âŹ250M. Proven track record in increasing market share, brand awareness, and profitability through product launches, sponsorships, and affiliation programs. Strong leadership, strategic vision, and a resultsâoriented approach.
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