Alessandro Solfato

Visual Merchandising Manager @Borbonese S.p.A.

Milano, IT

Definition of the Visual Merchandiser strategic plan of Retail and Outlet Channel Opening new stores and Visual Staff Training Display the merchandising stores and showrooms Graphic creation, deisgn and guarantee of the correct realization of periodic visual guidelines Provide visual reports and analysis of the impact of VM display on the businessCreation and graphic rendering of new layout concept for POP UP stores, VM Tools and Windows conceptManage external suppliers, organize the VM theme exchange and special equipment for stores Sales analysis of the stores and propose the proper product rotation and the displayPlan visits of visual activities in stores in order to guarantee the implementation of the Visual Merchandising projects; Monitoring of the VM results and proposing quickly reactionManagement and guarantee the effective communication of info between the HQ and the retail and whs channelOrder management and logistical coordination of props per each boutique until the delivery at the stores Management of the Visual Merchandising annual budget

POLIMODA

MASTER, fashion marketing communication and events planning

Università degli Studi di Perugia

dottore, SCIENZE DELLA COMUNICAZIONE

Forma Mentis S.a.s.

AutoCAD 2017 livello base + Fusion 360 , Autodesk Authorized Training Center.