Alessandra Damaschino
Marketing Communication Manager @Lechler Spa
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WORK HISTORY
Marketing Communication Manager @Lechler Spa
Como, IT
Reporting to the general manager, I lead B2B, B2C, trade marketing and communications strategies and activities of five branches in the design sector, luxury yachting and automotive, supporting five subsidiaries (Brazil, UK, France, Spain, Germany), managing the budget In charge of motivating and inspiring a 8 people team Process owner in the digital transformation project for implementing Salesforce Customer Experience Management Responsible for the sustainability project for the Marketing area
EDUCATION
Università Cattolica del Sacro Cuore
Masterclass, Dal Product Placement al Branded Entertainment
24ORE Business School
Design Thinking Essentials: Introduction and Business Application
Università Cattolica del Sacro Cuore
Master di II° livello
Università Cattolica del Sacro Cuore
Master's degree
SDA Bocconi
Digital Customer Experience
SKILLS
ABOUT ALESSANDRA DAMASCHINO
I am a Marketing & Communication Leader with 15+ years of experience in building brands…
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