Alessandra Calcada

Buyer @Dunsters Farm

Bury, GB

Manage new lines of chilled, frozen and ambient products for over education sector customers and growing B2B clients.Develop and maintain supplier relationships, including contract negotiation, MOQ management, and rebate agreements.Lead the listing of new product lines from supplier setup to launch, including specification collection, pricing evaluation, and promotional planning.Liaise with sales and marketing to ensure alignment on product forecasting, promotions, and customer demands.Monitor sales data to delist low-performing SKUs and introduce high-demand alternatives.Collaborate with national buying group Caterforce to align purchasing strategy and benefit from group pricing.Conduct cost analysis and price benchmarking to secure best market rates while maintaining product quality standards.Ensure compliance with food safety documentation (BRC, Erudus, SALSA) for all stocked items.Key Achievements:Successfully onboarded new suppliers with reduced MOQs to support trial sales and increase customer adoption.Improved product availability by streamlining order processes and negotiating lead times.Contributed to business expansion by supporting new customer segments such as pubs, cafes, and care homes.Played a key role in seasonal planning, launching product ranges for Christmas, Easter, and school return periods.

Instituto Rui Barbosa de Pós-Graduação

MBA Logistic and Supply Chain

E-commerce

E-commerce

CESUR College

Bachelor’s Degree

Ruy Barbosa College

Master’s Degree