Alessandra Lika Matsumoto
Marketing Manager @JBS
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WORK HISTORY
Marketing Manager @JBS
Chicago, IL, US
Strong focus on market analysis to understand product performance and identify gaps and opportunities. Skilled in planning and coordinating trade initiatives to boost sales and optimizing sales through the creation of support materials to empower the sales team. Adept at understanding consumer needs and preferences, developing strategies to convert them into loyal customers. Responsible for managing Ecommerce, social media, and digital initiatives, including overseeing a digital agency and budget management. Proven track record in organizing trade shows, including booth development and sales materials
EDUCATION
Colorado State University
Master of Business Administration - MBA
Colorado State University
Master of Business Administration - MBA
Hyper Island
Marketing Digital
Universidade de São Paulo (USP)
Bachelor's degree
SKILLS
ABOUT ALESSANDRA LIKA MATSUMOTO
Strategic mindset and a focus on driving category growth, I develop data-driven…
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