Alessa Kästner

WORK HISTORY

EDUCATION

ABOUT ALESSA KÄSTNER

As a trained journalist with experience in public relations, I combine my interest in storytelling with the dynamic possibilities of social media. Furthermore, my expertise spans content strategy, moderation and podcasting.> Planning, development, and implementation of cross-channel 360° content strategies for marketing and internal and external communications.> Planning, production, and coordination of diverse content projects and initiatives for social media, with a strategic focus on LinkedIn for brand positioning, thought leadership, and B2B engagement, as well as integrated offline and online campaigns.> Content marketing with a strong focus on editorial planning, creation, and optimization of formats such as blog articles, landing pages, newsletters, and social media content to drive brand awareness, engagement, and lead generation.> In-depth research, clear and compelling writing to bring relevant stories to life.> Development and implementation of PR strategies to increase visibility and positive brand perception.> Development and implementation of social media strategies to strengthen brand presence and interaction with the community with engaging visual and textual content.> Creation and production of podcast content, by combining my love for storytelling and the audio format.