Alexandre Soares
Principal Product Designer @Apply
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WORK HISTORY
Principal Product Designer @Apply
Calgary, AB, CA
Design Systems and AI-enablement specialist at Apply Digital - Building for clients, crafting custom team tools, improving workflows and efficiency, setting up teams for success, and mentoring individuals in Design System projects.Strategic design planning, innovation, mentorship, and continuous individual and collective improvement, ensuring that the organization stays at the forefront of digital design excellence.Taking full advantage of new AI tools and workflows to make great impact in the accounts I work on and for the whole Apply Digital Design team.
EDUCATION
IESB
Associate's degree, Graphic Design
FIAP
Associate's degree, Computer Games and Programming Skills
SKILLS
ABOUT ALEXANDRE SOARES
With over 10 years of experience in Product Design, I specialize in complex digital platforms, often as the Design Ops or Design Systems Lead. I am most comfortable at the intersection of Design, Development, and Business, making strategic, multi-layered decisions that drive product success.Beyond my strong background in Design Systems, I bring a unique edge: Gamification.Drawing from my complementary studies in Game Design and Gamification, I look for ways to make products engaging beyond simple functionality. I advocate for subtle, meaningful gamification layers that turn complex systems into experiences that are delightful, intuitive, and fun.
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