Chris Rothstein
Strategic Alliances Manager @Apply
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WORK HISTORY
Strategic Alliances Manager @Apply
Chicago, IL, US
Rebuilt and scaled ISV channel from zero pipeline to 145% of annual target within 9 months, closing 75% of that number year to date; reframed alliances as a net-new ARR engine instead of “logo swaps.”- Turned AWS partnership from stagnant to strategic advancing from a “paper” listing to AWS Advanced Tier in under 6 months, unlocking co-sell, MDF, and marketplace GTM levers- Drive co-sell revenue across net-new and expansion plays, embedding partner-led motions into AE workflow and achieving measurable ARR lift in partner-linked accounts- Secured external thought leadership with seats on the Partner Advisory Boards for Twilio Segment and Braze, positioning Apply Digital as a key voice in the ecosystem- Evangelized AI Content Scaling motion across partner portfolio, aligning ISVs, hyperscalers, and customers to a unified GTM narrative that accelerated exec buy-in and co-marketing adoption- Launched our Snowflake practice, developing a new Go To Market sales motion for not just data warehouse, but also with AWS and strategic MarTech partners such as Braze and Twilio- Recognized at Crossbeam “Base Camp 2025” for ecosystem expertise - awarded for completing the most Crossbeam Academy lessons and training peers on advanced co-sell workflows.
EDUCATION
Bradley University
Bachelor of Science, Business Computer Systems/Management Information Systems
SKILLS
ABOUT CHRIS ROTHSTEIN
As a Strategic Alliances Manager at Apply Digital, I\'m passionate about driving digital transformation and scaling partner ecosystems, particularly within the Composable Ecosystem. I\'ve played a key role in integrating technology services to support Brand Experience, Commerce, and Customer Experience pillars. I directly engage with clients to provide best-in-class global consulting and platform delivery.Leveraging global partnerships with tech giants like Adobe and SAP, I\'ve helped craft a robust suite of services that drive growth and operational excellence. I\'ve spearheaded a comprehensive partnership strategy focused on strategic alliances such as the Adobe Experience Cloud, MACH Alliance members, and SAP Customer Experience ecosystems that have resulted in continuous year-over-year revenue growth. This success stems from a deep understanding of the Enterprise ecosystem, strong relationships with key stakeholders, and a proven ability to align channel initiatives with broader business objectives.Our collaborative approach has earned us recognition and positions on prestigious partner advisory boards, showcasing our commitment to fostering meaningful industry relationships and delivering exceptional value to our clients.I\'m always eager to connect with fellow leaders in technology and digital transformation. Feel free to reach out to explore potential collaborations.
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