Alena Nelson

Marketing Associate @STAR Financial Bank

Fort Wayne, IN, US

Assisting in the planning and execution of marketing campaigns, including email, social media, web, and print, etc- Creating content for internal communications, newsletters, and promotional materials to support key business initiatives and employee engagement- Collaborating with cross-functional teams and external vendors to ensure consistency in brand messaging- Supporting community outreach and event marketing efforts to strengthen STAR’s presence and relationships within the communities we serve- Analyzing campaign performance metrics to guide optimization and reporting on ROI to leadership.

Indiana University Bloomington

Bachelor of Arts - BA, Media Advertising, Minor in Marketing