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Alejandro Vazquez
Customer Marketing - Lifecycle & Growth @American Express
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WORK HISTORY
Customer Marketing - Lifecycle & Growth @American Express
Mexico City, MX
Lead the internal cross-sell strategy for consumer and small-business products with focused digital marketing campaigns- Build data-driven plans—A/B tests, personalization and retargeting—to boost sales performance- Manage an acquisition budget and tracked ROI closely- Enhance and upgrade our existing customer base using smart targeting models and tailored campaigns- Work hand-in-hand with Marketing, Tech, Product, CRM, Legal, Analytics teams and external partners to launch campaigns- Craft acquisition offers that tied directly to our business goals- Streamline digital and call-center pipelines to improve conversion rates and speed up document collection- Have achieved standout results: exceeded annual acquisition targets by 49% and drove down CPA by 9%, underpinning scalable, profitable growth.
EDUCATION
Universidad del Valle de México
Bachelor's degree, International Business
EGADE Business School del Tecnológico de Monterrey
Master of Business Administration - MBA
Tecnológico de Monterrey
Diploma of Education, Digital Marketing
ABOUT ALEJANDRO VAZQUEZ
Professional with over 7 years of experience in commercial roles across financial services, technology, consumer loyalty, and aviation.MBA, B.S. in International Business, and a Diploma of Education in Digital Marketing.Skilled in Digital Marketing, Sales (B2B & B2C), Partner Management, P&L Management, Data Analysis, and Agile Methodologies for Project Management (SCRUM). Proficient in Office Suite, knowledge in Google Analytics, Salesforce, with strong communication skills.Fluent in English, basic Portuguese (in progress).
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