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Alejandro Issa Benítez
Mentor and Teacher @Needed.Education
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WORK HISTORY
Mentor and Teacher @Needed.Education
We believe that the most important thing is people, their permanent evolution inside and outside the company and continuous training as the key to their development. Founded by digital experts in Latin America with the aim of empowering people and industries through training and learning key skills for today\'s digital world. We work together with people and organizations to evolve companies and succeed in the digital business era, closing the knowledge gaps between what they know and what they need to know.
EDUCATION
ISDI
Master in Internet Business
Harvard University
International Seminar on Digital Transformation at RCC-Harvard
UCAB - Universidad Católica Andrés Bello
Engineer, Telecommunications Engineer
ABOUT ALEJANDRO ISSA BENÍTEZ
As GroupM Mexico’s CEO, I lead with a strong focus on client-centricity, people, talent development, continuous improvement and innovation across the organization. My diverse career journey across various multinational companies, industries, geographies, and functions gives me a unique blend of experience. Over the past two decades, I ranged from telecommunications in Venezuelan CANTV to consumer goods within Procter & Gamble across Latin America; from technology and advertising at Amazon in Mexico to entertainment within EndemolShine with a focus in Mexico and US Hispanics; and from large holding companies like WPP to early-stage startups as Valoreo. My background encompasses business strategy and transformation, physical and technical product development, marketing and brand building, commercial development as buyer and as seller, and effective people management. My true passion lies in building trust through data and principles-driven decisions and in cultivating high-performing teams. I firmly believe in our responsibility to make advertising work better for people, in creating a visionary roadmap, and in generating long-lasting positive impact. Beyond my professional pursuits, I am a devoted father to two amazing children and place a strong emphasis on Values. I also enjoy pushing my boundaries, whether it\'s running, mountain biking, or creating new music.
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