Alejandro Prieto
Global Senior Director, Marketing Performance @The Coca-Cola Company
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WORK HISTORY
Global Senior Director, Marketing Performance @The Coca-Cola Company
Atlanta, GA, US
EDUCATION
Universidad Iberoamericana, Ciudad de México
Diploma, Reserchtainment
Tecnológico de Monterrey
Bachelor's degree, Marketing
SKILLS
ABOUT ALEJANDRO PRIETO
Insightful researcher with international experience. More than 20 years understanding consumers, customers and shoppers through different research experiences including standard methodologies, modeling and data science, neuroscience and even creating new ways of doing research or analyzing data. All these with the only purpose of creating business value and enable growthExtensive experience in all aspects of market research for well-known local and global brands in diverse categories, demonstrating strong analytical and problem-solving skills, insightful and innovative decision-making and providing long-term strategic vision. Proven track record in:• Strong understanding of consumer behaviour and motivations• Proficient in the application of research design and appropriate methodologies• Experience across a broad range of market research techniques and analytical tools• Proven ability to analyze marketing research knowledge to drive business planning and decisions; able to synthesize learnings/implications from multiple data sources• Experience leveraging syndicated services (Nielsen Market Track and Panel Data, NPD, Mintel, etc)• Ability to lead and manage multiple projects and work effectively with cross-functional teams with proven ability to build effective partnerships• Proficient with innovation and custom research methods, both qualitative and quantitative, including Design Thinking
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