Alejandro Gomez-Celis
Senior Digital & Data Strategy Manager @Astellas Pharma
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WORK HISTORY
Senior Digital & Data Strategy Manager @Astellas Pharma
Northbrook, IL, US
Led global analytics strategy across clinical and medical organizations, improving visibility into performance and enabling faster, data-driven decision-making across programs.Translated complex multi-source data into KPI frameworks and dashboards used by global stakeholders to monitor performance, identify risks, and prioritize actionsStandardized performance metrics by integrating external benchmarks, improving comparability and portfolio-level decision-makingImproved data quality and governance, increasing reliability of insights used in leadership discussionsLed cross-functional alignment to deliver high-value analytics supporting strategic prioritiesImpact:• Reduced reporting cycle time by 30%, accelerating visibility and decision-making• Delivered 15% cost savings by consolidating vendors and scaling analytics solutions• Implemented Agile delivery model, improving prioritization and execution across teams
EDUCATION
Universidad Iberoamericana, Ciudad de México
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
Universidad Internacional de La Rioja
Master of Business Administration - MBA, Technological Companies
Tecnológico de Monterrey
Diplom, Lean Enterpreneurship
Steinbeis-Hochschule Schools of Next Practices
Manager Training Programe, International Business
The Williams School
High School Diploma
Deutsche Gesselshaft für Internationale Zusamennarbeit GIZ
Diploma, International Business
Texas McCombs School of Business
Certificate, AI Prompting
Texas McCombs School of Business
Post Graduate Program in Artificial Intelligence and Machine Learning : Business Applications, Deep Learning : Neural Networks, Computer Vision, Natural Language Processing.
The University of Texas at Austin
Post Graduate Program in Data Science and Business Analytics, Data Science and Business Analytics
Internationaler Bund - Berufliche Schulen Tübingen
Diploma, Business
ABOUT ALEJANDRO GOMEZ-CELIS
I help pharmaceutical organizations turn complex data into clear commercial decisions that improve patient access, HCP engagement, and brand performance, particularly in oncology and specialty care.With 15+ years across the US and LATAM, I have led analytics and strategy initiatives spanning patient journey design, HCP segmentation, omnichannel engagement, and performance measurement. My work focuses on connecting claims, Rx, and real-world data to actionable insights that support launch planning, growth strategy, and field execution.I have partnered with global marketing, medical, and analytics teams to define KPIs, prioritize high-value use cases, and embed analytics into decision-making, moving beyond reporting into measurable business impact.Selected impact:• Built oncology-focused analytics solutions to improve targeting, engagement, and market visibility• Reduced reporting cycle time by 30%, accelerating decision-making across global stakeholders• Scaled a healthcare analytics firm to $5M+, supporting pharma clients across oncology and specialty portfoliosCore areas:• Oncology & Specialty Commercial Analytics• Patient Journey & HCP Segmentation• Omnichannel Strategy & Measurement• Business Insights & Decision Support• Real-World Data (Claims, Rx, EHR)
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