Alejandro C.
Digital Marketing Manager @The Ammons Law Firm, Llp
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WORK HISTORY
Digital Marketing Manager @The Ammons Law Firm, Llp
Develop and implement advanced SEO strategies including web copywriting, keyword research, SILO marketing architecture, internal linking structures, and backlinking strategies to improve search visibility and rankings.• Perform comprehensive technical SEO audits, enhance site architecture, improve page speed, optimize indexing, and ensure mobile and voice search compatibility.• Create SEO-focused content strategies aligned with user intent, metadata optimization, schema markup, and content clustering to increase organic traffic.• Plan and execute full-scale digital marketing campaigns across web, email, social media, and paid channels including Google Ads, Meta Ads, Bing Ads, and news platform advertising.• Monitor and analyze SEO performance, user behavior, ad metrics, and conversion funnels using Google Analytics 4, CRM systems, and data dashboards.• Build functional, user-friendly websites with clean code, secure hosting, CMS setup, and optimized UX and UI design to support SEO efforts.• Lead creative production including SEO-optimized graphic design, videography, photography, and motion graphics with proper metadata and file optimization.• Brainstorm and implement creative growth initiatives using A/B testing, conversion rate optimization, and programmatic ad buying.• Design, build, and maintain social media presence with consistent branding, analytics tracking, and API integrations for scheduling and reporting.• Manage email marketing campaigns, dynamic personalization, workflow automation, and CRM integrations to nurture leads and improve retention.• Configure and maintain Google Cloud services, manage backend infrastructure, deploy analytics tags, and collaborate on API integrations and performance tuning.
EDUCATION
San Jacinto College
Associate of Arts and Sciences (A.A.S.), Drafting/Design Engineering Technologies/Technicians
University of Houston
Bachelor's degree, Digital Communication and Media/Multimedia
U.E. Pedro Centeno Vallenilla Cristo de Jose
High school diploma, Mathematics
San Jacinto College
Associate of Arts (A.A.), Mathematics
University of Houston
Bachelor of Science (B.S.), Digital Communication and Media/Multimedia
ABOUT ALEJANDRO C.
I am a digital marketing director with over a decade of experience in SEO, paid media, content marketing, web development, and video production. I have worked with B2B, B2C, non-profits, and startups, helping businesses build their online presence, drive conversions, and maximize return on investment. My expertise spans across multiple platforms, including Google Ads, Meta, TikTok, and LinkedIn, where I develop and execute high-performance campaigns.My SEO and Generative Engine Optimization (GEO) strategies ensure businesses rank on Google and AI-driven search engines like ChatGPT, Gemini, and Perplexity. By integrating data-driven insights with creative content, I help brands establish authority and attract the right audience.As a bilingual marketer fluent in English and Spanish, I develop targeted content that speaks to diverse audiences. Whether crafting SEO-optimized website copy, high-converting ad campaigns, or compelling social media content, I focus on messaging that engages and drives action.Expertise:SEO and Generative Engine Optimization (GEO):• On-page and off-page SEO strategies to improve organic search rankings• Content structuring optimized for AI-driven search engines• Backlink strategy focused on authority-building and credibilityPaid Media and Performance Marketing:• Campaign management across Google Ads, Meta, TikTok, and LinkedIn• Cost-per-acquisition (CPA) optimization for lead generation• Retargeting and audience segmentation strategies for higher conversion ratesContent Marketing and Copywriting:• SEO-driven content for websites, blogs, and case studies• High-converting copy for paid ads, email campaigns, and landing pages• Brand storytelling to enhance engagement and credibilityWeb Development and Digital Branding:• WordPress and Elementor development for optimized websites and landing pages• Graphic design using Adobe Creative Cloud, Illustrator, and Canva• UI/UX optimization for better user experience and increased conversionsVideo Marketing and Social Media Strategy:• Video production and editing for YouTube, TikTok, and social media• Short-form video strategy for Instagram Reels, YouTube Shorts, and TikTok• YouTube SEO for better visibility and audience engagementAs the Founder of Cango Digital LLC, I have worked with clients across industries to implement high-performance digital marketing strategies that drive measurable business growth. My work is driven by a data-first approach, creative execution, and continuous optimization to ensure every campaign delivers the best results.
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