Alejandra Ibarra
Director of Marketing @Intermex - International Money Express
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WORK HISTORY
Director of Marketing @Intermex - International Money Express
Miami, FL, US
Optimized marketing operations and logistics planning, which cut overhead by 20% and enhanced overall efficiency.• Refined paid media strategies, lowering customer acquisition costs (CAC) while improving the effectiveness of our campaigns.• Directed an in-house rebranding, lining up our creative vision with strategic goals and reducing vendor expenses.• Implemented asset tracking software to strengthen controls and accountability.• Built partnerships that boosted our market presence, helping us reach more customers effectively.
EDUCATION
DARLearning
Certificate, Organizational Leadership
Universidad 'Santa María'
Bachelor of Science (BS), Corporate Communications / Marketing
ABOUT ALEJANDRA IBARRA
SUMMARY Results-oriented marketing leader with deep expertise in brand strategy…
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