Alejandra Ariza Bravo
Marketing Manager @Action Day Schools
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WORK HISTORY
Marketing Manager @Action Day Schools
San Jose, CA, US
Strategically lead brand and marketing efforts, collaborating with sales and operations to achieve company objectives. Oversee marketing content creation, ensuring budget efficiency and fostering alignment with organizational goals.• Elevated brand perception by leading comprehensive rebranding initiative: from market research to brand launch, effectively revitalize 50-year-old identity to resonate with modern audiences.• Developed a comprehensive customer journey, from initial inquiry to enrollment, encompassing targeted marketing campaigns, personalized communications, and simplified enrollment processes. Mapped the entire journey to identify key touch-points, resulting in a 20% increase in conversion rates.• Captured key metrics like projected revenue, ROI, and ROA by developing solution to monitor digital advertising influence on overall enrollment, facilitating data-driven decision-making.• Strengthened external vendor partnerships to advance marketing objectives across digital platforms.
EDUCATION
CESA
Master of Business Administration - MBA
Universidad Sergio Arboleda
Profesional en Marketing y Negocios Internacionales, Marketing
Carleton University
Master of Business Administration - MBA
ABOUT ALEJANDRA ARIZA BRAVO
Innovative and results-driven marketing leader with more than 15 years of experience in strategic planning, brand development, and integrated marketing campaigns within the education and consumer sectors. Expertise in driving customer acquisition and retention through multi-channel strategies, with a strong background in both B2C and B2B marketing. Fluent in English and Spanish, with a deep understanding of international markets and cultural nuances. Adept at leading cross-functional teams to execute campaigns that resonate globally.
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