Alectra Bork
Marketing Director @The Idea Co
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WORK HISTORY
Marketing Director @The Idea Co
Greenville, SC, US
EDUCATION
Bob Jones University
Bachelor's degree, Communication, General
Bob Jones University
Study Abroad, Communication, General
ABOUT ALECTRA BORK
I’m a senior Communications major at Bob Jones University graduating in May, with experience in marketing, public relations, and strategic communications.Currently, I serve as Marketing Director at The Idea Company, where I lead marketing strategy, brand storytelling, and digital growth. I began the role part-time while finishing my final semester and will transition to full-time after graduation.Previously, I worked as a Marketing Communications Analyst at DuPont Performance Building Solutions, supporting brand storytelling and strategic communications through digital content development, competitive and literature audits, product photography sourcing, and a YouTube channel redesign to improve user experience and brand consistency. I also contributed to press releases, communications planning, and community-focused campaigns with partners like Habitat for Humanity and United Way.My interests lie at the intersection of marketing strategy, analytics, and creative storytelling—using both data and strong messaging to help brands grow and connect with their audiences.I’m excited to continue learning, building, and contributing to meaningful projects. Let’s connect.
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