Alecia Obrien
VP of Marketing @MultiSensor AI
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WORK HISTORY
VP of Marketing @MultiSensor AI
TX, US
As part of the executive leadership team, charged with rebuilding the foundations of our marketing function and shaping the company’s go-to-market strategy. Since joining, I’ve led a full-scale transformation of our marketing infrastructure, including implementing HubSpot as our Marketing Hub/Website, Sales CRM, and Service Hub to align marketing, sales, and customer success. I’m driving the development of clear messaging and positioning frameworks, establishing a cohesive product and brand hierarchy, and ensuring our narrative resonates across all customer touchpoints. Alongside this, I’ve driven a brand refresh and introduced scalable processes for content, demand generation, and analytics to support growth. My focus is on creating a strong strategic framework that positions MultiSensor AI as the leader in AI-driven predictive maintenance and operational intelligence, while delivering integrated campaigns that grow brand awareness, accelerate market penetration and revenue growth.
EDUCATION
Genazzano F.C.J. College
VCE
Monash University Australia
Masters of Marketing, Marketing
Carleton University
Exchange Scholarship - Bachelor of Arts & Bachelor of Science
Digital Marketing Institute
Certified Strategy & Leadership Specialist, Digital Marketing
Monash University
Bachelor of Arts & Bachelor of Science, Geology and Biology
SKILLS
ABOUT ALECIA OBRIEN
I’m a high-energy, results-driven full-stack B2B marketing leader who thrives on building -from scratch - revenue-focused marketing engines for Series A and B startups. I work hands-on with founders to build GTM strategy, launch plans, product marketing, and AI-powered demand gen that actually moves pipeline.With 20+ years in tech marketing—half in leadership—I’ve built and led teams across hardware, SaaS, and IoT. I translate complex tech into clear value, align marketing and sales around growth, and design martech stacks that scale without the bloat.Career Highlights- Built the first structured marketing function at Fidus, boosting organic traffic by 15% and slashing paid CPL by 33% in just 3 months- Spearheaded Solace’s retail vertical expansion, growing campaign pipeline contribution from $3.5M to $18M in 12 months- Led a PLG-driven marketing strategy at Crank, generating 60% of the closed business pipeline ($30M+).What I Bring- GTM & Product Marketing → Messaging, ICPs, launches, enablement- AI-Driven Demand Gen → SEO, PPC, ABM, AiSDR, predictive targeting- Martech & CRM Mastery → HubSpot, Salesforce, Marketo, Bombora, 6Sense- Hands-on Execution + Strategic Leadership → Because startups need bothCurrently partnering with founders at Series A/B companies as a fractional marketing leader or strategic advisor.Also: proud advocate for women in tech, AI-powered martech nerd, and unapologetically obsessed with marketing ops. Off the clock? You’ll find me on the tennis court, at Barre class, or drinking a good Aussie Shiraz.Let’s connect.
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