Alessandro Moro
Advertising Sales Account Manager @Taboola
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WORK HISTORY
Advertising Sales Account Manager @Taboola
Milan, IT
Manage a Book of Business - service clients in accordance to importance and potential within your portfolio, spotting abilities to scale, product rollout potential and further client needs.• Account insights and strategy – analysing and creating custom reports and actionable insight for clients where necessary/ needed to support your arguments for account growth.• Client education & proactive consultation – Ensuring that clients are following the best practices and maximising every opportunity to achieve account success on the platform. Working with clients to help them understand and optimise their campaigns, hit campaign goals and scale their account.• Campaign management – tracking, targeting, spending caps, pacing, performance optimization etc.• Upsell and Cross-sell - Focus on rollout of new product features and additional campaigns as well as international account expansion.• Client meetings and QBRs - Conducting face to face quarterly business review meetings with key clients whereby participants can range from day to day contact to C-level within the client organisation.
EDUCATION
Institut Français de la Mode
Understanding Fashion: from Business to Culture, Online Course
Liceo Scientifico Marie Curie, Meda (MB)
Diploma Scientifico, Scienze
Kaplan International College London
General English Course, Lingua e letteratura inglese, generale
Università degli Studi di Milano
Laurea Magistrale LM in Scienze Politiche, Economiche e Sociali, Corporate Communication
Georgia Institute of Technology
Introduction to User Experience Design, Online Course
University of Warsaw
Erasmus+ Exchange Program, Faculty of Journalism, Information and Book Studies
Università Cattolica del Sacro Cuore
Laurea triennale in Scienze Economiche, Economia e Gestione Aziendale - Marketing Profile
ABOUT ALESSANDRO MORO
I\'m keen on Digital Communication, Marketing, Tech and Music.Had the pleasure to work with all the 3 main actors of the Digital Advertising Scenario: firstly on the Agency side, then on Client side and later on the Ad Sales Side. Fully conscious of the needs and duties of all the different stakeholders in the playground.Excellent team player with positive attitude, motivates co-workers to add value in order to achieve shared objectives.Reliable, committed and result-oriented.Inclusive person that fits and integrates easily in multicultural environments with a track record of study and leisure experiences all over the world.
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