Patrick Walter
Growth Sales Director @Taboola
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WORK HISTORY
Growth Sales Director @Taboola
Berlin, DE
Lead revenue growth and sales execution across the DACH region with responsibility for a high-performing team of DACH sales reps and EMEA SDRs.• Full ownership of sales strategy, execution, and performance for performance advertisers with a strong focus on ecom and D2C• Built and scaled a data-driven sales organization generating 9-digit annual revenue• Led end-to-end sales cycles from inbound and outbound prospecting to complex negotiations and closing• Oversight of EMEA-wide SDR outbound motion to ensure pipeline quality and scale• Represent Taboola at external events through public speaking, executive presentations, and strategic relationship building
EDUCATION
Hochschule für Technik und Wirtschaft Berlin
Bachelor's degree, Business Administration
Technische Hochschule Nürnberg Georg Simon Ohm
Business Administration
ABOUT PATRICK WALTER
13+ years in AdTech and performance marketing. I help D2C and e-commerce brands scale beyond Meta, Google and TikTok. If your core channels are plateauing, CAC is rising or you’re struggling to find incremental reach, this is usually where we come in. At Taboola, I lead the Growth Sales team across DACH. Together with my team, we’ve scaled hundreds of advertisers and managed $100M+ in spend, with a clear focus: incremental customers. What we do in practice- Unlock new audiences on premium publisher sites across the Open Web - Drive performance on CPA, ROAS or CPL, not vanity metrics - Complement existing channels, not compete with them Where it works best- D2C brands already spending significantly on paid social/search - Accounts hitting scaling limits or diminishing returns - Teams with a solid funnel and strong creatives Where it doesn’t- Early-stage setups without product-market fit - Weak funnels or no conversion tracking - Very small budgets that never leave learning phase What I care about as a leader:Clear ownership. Strong teams. No excuses. Using AI where it creates real leverage, not noise. p••••••••@taboola.com +49••••••••13
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