Al Conroy
Fractional Ecommerce Consultant @Etb Technologies Ltd
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WORK HISTORY
Fractional Ecommerce Consultant @Etb Technologies Ltd
Advise on ecommerce strategy, including UX & CRO, customer acquisition, agency oversight, internationalisation, data insights and reporting:• Supported the client with development agency selection, migration and end-to-end redesign of user journey to improve conversion rate and create a best-in-market user experience.• Navigated Brexit focusing on reducing friction for European customers and minimising administration overhead for EU order fulfilment, where the client has a significant buyer footprint.• Addressed a complex UX challenge to re-launch ‘Configure Your Own’ servers, which sets ETB apart from competitors in terms of quality of user experience. This drove significant growth in AOV and high value sales online and offline (KPIs confidential at client’s request).
EDUCATION
University of Edinburgh Law School
Bachelor of Laws (LLB), Criminal Law, Criminology, Legal Theory, Environmental Law
ABOUT AL CONROY
Do you want to significantly boost your company\'s online visibility while ensuring sustainable revenue and profit growth? If your domestic business is already thriving, are you considering international expansion to further grow your reach and market? Are you seeking clarity on which digital opportunities to prioritise, or aware there might be untapped potential that could accelerate your online growth? I have 17 years’ experience leading the development of effective strategies that deliver rapid, sustainable and profitable growth for ecommerce and omni-channel B2B and B2C retailers across multiple industries. Drawing on expertise in e-commerce, I help clients excel across all key areas of ecommerce, including customer acquisition, user experience (UX) and conversion rate optimisation (CRO), customer retention, fulfilment and logistics, analytics and reporting, as well as customer service and systems integration. Capitalising on a specialist skillset and 9 years’ hands-on experience as an owner/operator of an award-winning business, I support clients to efficiently optimise their online propositions to scale up revenues and profits sustainably (including via internationalisation) whilst cutting through the complexity surrounding ecommerce businesses. Actively contributing to the wider ecommerce industry, I have been invited as a public speaker at numerous ecommerce events, primarily focusing on opportunities to internationalise online businesses. Clients and brands: Walker Slater (fashion)| Innis & Gun (food & beverage)| ETB Technology (IT & computing hardware)| Donaldson Group (Timber, building and construction)| New Pig (Industrial Supplies)| The Paint Shed (FMCG)| Freeze Pro Shop (leisure)| New Look (retail fashion)| Thomas Cook (travel) Please send me a message if you would like to explore working together. Al
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