Albina Zakharenko
Marketing and Sales Director @Aidaform
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WORK HISTORY
Marketing and Sales Director @Aidaform
Bonn, DE
EDUCATION
Novosibirsk State University
Specialist
Novokuzneckij Gosudarstvennyj Pedagogiceskij Institut
Specialist
SKILLS
ABOUT ALBINA ZAKHARENKO
Skills- Marketing and Sales strategic planning and realization- Existing and new global markets: extending online and retail presence- Cross-vendor promotion- Email promotions- SEO and PPC strategic planning: Entering new markets; Increase in traffic on developed markets; Strategy concerning growing markets- Product planning: Identifying new products for development: market research, competitive analysis, positioning of chosen products, strategy of pushing on the identified markets; Identifying new features for existing product line: competitive analysis, customer behavior and satisfaction research- Enhancement of company’s websites conversion rate strategic planning: Split-tests on the website content, product pricing and various marketing approaches- Human resource allocation and coordination: Hiring employees; Coaching; Motivation.
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