Albert Romero

Marketing Manager of Programs @National Notary Association

Chatsworth, CA, US

Works with Director of Program Marketing to identify and quantify potential marketing and business opportunities for relevant programs and products.Compiles input from critical stakeholders, competitive research, and marketing analysis to guide the development of product and tactical marketing recommendations.Develops an in-depth understanding of customer needs, industry trends, and market requirements to ensure maximum retention and life-time-value of customer-base.In partnership with the Director of Program Marketing, as well as channel and product subject matter experts (SME), develops strategic integrated direct marketing and lead generation programs to achieve traffic, engagement, and sales goals.Recommend program/product offers and create product messaging in collaboration with Product Management and Communications teams.In partnership with the Traffic Management team, schedule campaign activities and coordinate production of different campaign components with various internal groups, including completing and submitting work tickets.

California State University-Northridge

Bachelor's degree