Alba Arrona
Marketing Director @Exploravid
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WORK HISTORY
Marketing Director @Exploravid
Launched and positioned Exploravid as Mexico’s leading institution for international certifications in wine, spirits, sake, and beer education.• Achieved 43% market share in the first year.• Designed and executed differentiated go-to-market strategies leveraging consumer insights, advanced segmentation, and performance-based Ads campaigns.• Increased course re-purchase rate by 38% through social commerce and a full-funnel digital strategy.• Complete a professional residency in Australia and New Zealand, acquiring deep cultural and category knowledge
EDUCATION
Colegio de Imagen Pública®
Maestria en Imagen Pública
Universidad Panamericana
Ingeniería Industrial
ABOUT ALBA ARRONA
Senior Marketing Executive with 15 years leading brand growth, innovation, and commercialization strategies across pharmaceuticals (Abbott), consumer health (Nestlé), Rx generics (Landsteiner), and wine & spirits education (ExploraVid).Recognized for launching 100+ products, managing P&L portfolios exceeding $44M USD, and consistently delivering double-digit market share growth through data-driven brand strategies, consumer insights, and cross-functional leadership.My experience spans go-to-market design, portfolio expansion, digital transformation, and omnichannel marketing, with a proven record of aligning global strategies to local execution.Passionate about building purpose-driven brands that connect wellness, innovation, and culture. My approach combines strategic storytelling, disciplined execution, and commercial insight to transform ideas into measurable, sustainable growth.
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