Alaysia Avila Jackson
Marketing & Merchandising Specialist @Coastal Pet Products, Inc.
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WORK HISTORY
Marketing & Merchandising Specialist @Coastal Pet Products, Inc.
Alliance, OH, US
EDUCATION
Kent State University
Fashion Merchandising
Kent State University
Bachelor’s Degree
Southern New Hampshire University
Business Administration and Management, General
Southern New Hampshire University
Master of Business Administration - MBA
SKILLS
ABOUT ALAYSIA AVILA JACKSON
I love the intersection of creativity and strategy — where insights become ideas and ideas become results. With experience spanning marketing, merchandising, and brand development, I’ve helped launch new product collections, optimize national retail assortments, and elevate customer experiences both in-store and online. Today, I support a $12.4M B2B portfolio at Coastal Pet Products, blending data analytics, space planning, and storytelling to help brands perform at their best. My career has taken me from managing private label projects and client accounts to leading retail visual teams — experiences that have shaped how I approach every challenge: with curiosity, collaboration, and a focus on measurable impact. I’m passionate about brand growth, consumer connection, and creative problem-solving — and I’m always looking for opportunities to help brands stand out and scale. Specialties: Go-to-Market Strategy | Brand Positioning | Category Management | B2B Marketing | POS Analysis | Product Launches | Visual Merchandising | Client Relations
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