Alayna Oram
Senior Director Enterprise Brand @GuideWell
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WORK HISTORY
Senior Director Enterprise Brand @GuideWell
Jacksonville, FL, US
Responsible for directing all aspects of brand strategy and management including developing and executing brand marketing plans including positioning, messaging, identity (visual and verbal), environmental branding, and asset/creative development for the GuideWell and Florida Blue brands, as well as all subsidiary and affiliate brands. Lead a team of high-performing individuals and third-party agencies to successfully deliver on critical brand projects and meet brand objectives in a fast paced environment. Collaborate with other enterprise stakeholders including Enterprise Communications, Innovation, Legal and Insights.
EDUCATION
University of Florida
Bachelor of Science in Public Relations, Public Relations & Marketing
SKILLS
ABOUT ALAYNA ORAM
Marketing professional with more than 20 years of agency and corporate experience •…
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