James Croft
Executive Communications Consultant @GuideWell
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WORK HISTORY
Executive Communications Consultant @GuideWell
Jacksonville, FL, US
Collaborates to develop and enact executive engagement and storytelling strategies to drive business and strategic objectives that amplify the company\'s reputation and bring its story to life. Provides thoughtful counsel to company leadership and executives on communications matters. Develops internal and external communications materials for a variety of channels, including briefing packets, talking points, social media content, presentations, video scripts, bylined articles, thought leadership articles and speeches. Collaborates in the development of a monthly internal newscast as writer, producer, and on-air talent.
EDUCATION
Florida State College at Jacksonville
Associates in Arts, Political Science
University of North Florida
Master, Public Administration
Jacksonville University
Bachelor of Science, Political Science
SKILLS
ABOUT JAMES CROFT
As a seasoned communication professional, I help leaders craft compelling messages, build their personal brand, and connect with their audiences. With a background in crisis communications, speechwriting, and video production, I\'ve developed a unique approach that combines strategic thinking with creative storytelling.My expertise spans executive messaging, speechwriting, and video production, with a focus on developing and delivering messages that resonate with diverse audiences. I\'ve had the privilege of working with high-profile leaders, including mayors and CEOs, to develop and deliver key messages that drive results.At GuideWell, I\'ve led the development of the I Am GuideWell employee spotlight video series, showcasing the company\'s culture and values. I\'ve also advised on strategic communications, including crisis response and thought leadership initiatives.My passion for driving positive change in communities drives my work, and I\'m committed to using my skills to make a meaningful impact on people\'s lives. I\'m excited to take on new challenges and explore innovative ways to incorporate AI and emerging technologies into my work.With a strong track record of delivering results-driven communications strategies, I\'m well-equipped to help executives and organizations achieve their goals. Whether it\'s crafting a keynote speech, developing a messaging framework, or producing a compelling video, I\'m dedicated to helping leaders tell their story and connect with their audience.
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