Alan Ritchie
Marketing & Business Development Manager @Marks & Clerk
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WORK HISTORY
Marketing & Business Development Manager @Marks & Clerk
GB
Marks & Clerk is the largest firm of patent and trade mark attorneys in the UK and one of the leading firms in Europe. My role covers client care, business development and marketing communications across a wide range of services and sectors from eight UK office locations. In addition I have been actively involved with Marks & Clerk’s solicitor firm, Marks & Clerk Law, and I work closely with Marks & Clerk’s offices in North America, Asia and mainland Europe.
EDUCATION
University of Strathclyde
MSc, Marketing
University of Glasgow
MA (Hons), English Literature and Language
SKILLS
ABOUT ALAN RITCHIE
A highly committed, energetic and reliable professional, I enjoy tackling challenging roles and adapt easily to different people and projects. I bring experience working as a marketing professional across the full marketing mix, with the ability to create, develop, execute, measure and improve marketing strategy and tactics. UK and international experience includes- Marketing planning and strategy- Team management- Client care and key account management- Pitching and new business development- Multi-practice integration and cross-selling- Content creation and distribution - online and offline- Devising and managing events, seminars and webinars - PR and corporate communications- Digital marketing and social media- Market research and reports, including client listening- Business Development training- Internal communications
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