Alan Albert
Founder CEO @Marketfit
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WORK HISTORY
Founder CEO @Marketfit
Vancouver, BC, CA
Business Coaching and Strategic Advisory Services for growing organizations. Independent Board Member.Specializing in:• CEO, executive and business coaching, team alignment, and strategic advisory services.• Facilitating the development of corporate and product strategies.• Discovering and measuring Customer Perception of Value.• Using these insights strategically to drive customer-centric innovation, marketing, and pricing.• Training and coaching in using customer research and analysis and other customer-centric methodologies to maximize customer perception of value.• Strategic Value-Based Pricing to maximize business growth.• Value Discovery Research™ and the Maximum Value Proposition™.
EDUCATION
Polytechnic School
High School
Brown University
Sc.B. with Honors, Psychology
SKILLS
ABOUT ALAN ALBERT
Founder and CEO of MarketFit, providing business coaching and strategic services that drive measurable growth.Services- Corporate strategy, product strategy & pricing strategy, fueled by customer research & insight- Business coaching for strategic innovation, product positioning, pricing optimization, and leadership growth- CEO / Executive coaching and mentoring, helping align organizations to deliver maximum value.Co-founder of three software companies, selling one to Apple Computer. Conceived and led the design and development of multiple top-selling and award-winning products, generating over US$1 billion in cumulative revenue.Lifetime Achievement Award from FileMaker Inc, a division of Apple Computer.Broad professional experience includes serving as CEO and leading Marketing, Product Management, Software Development, Manufacturing, Support, and Corporate Strategy. Roles also include board chair, director, and/or strategic advisor to technology companies and not-for-profit organizations.Experienced in a broad range of technologies and markets including enterprise & consumer software, e-commerce, marketplaces, services, VARs, and social media. Alan takes particular joy in sparking the creation of successful products and services that non-technical people love to use.
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