Alan Edmondson
Global Marketing Director @Delaware International
Signup · Get unlimited contacts
WORK HISTORY
Global Marketing Director @Delaware International
London, GB
Since January, I\'ve taken on additional responsibilities to my digital role. I now lead international marketing at delaware and have a focus on enabling strong local execution while building one powerful, consistent delaware brand globally. My role is about alignment and momentum, connecting markets, sales and technology so that great work travels further and lands harder.I work closely with local teams to reduce friction, share what works, and invest in the platforms that help delaware show up brilliantly in every market. From strengthening brand clarity to driving shared digital and marketing initiatives, the goal is simple: make it easier for teams to tell compelling stories about what makes delaware special, and to turn that visibility into real commercial impact.It’s a role I genuinely enjoy, working with smart, motivated teams across countries, helping scale a brand I believe in, and contributing to delaware’s ambition to be recognised as the leading, technology consulting partner worldwide.
EDUCATION
Nottingham Trent University
MPhys, Applied Physics
University of Exeter
Master of Business Administration (MBA)*
INSEAD
Executive Education, Leadership Development
SKILLS
ABOUT ALAN EDMONDSON
AI is reshaping customer experience. Not in theory. In practice. Right now.I’ve lived through one platform shift that rewired everything. I remember when the internet was not a given, when digital still felt like a specialist craft, and when speed of change had a different meaning. That experience gave me a useful instinct for what happens next: the early signals, the false dawns, the winners that move early, and the companies that wait for certainty and pay for it later.This moment feels bigger. Faster. More consequential. The gap between what is possible and what most organisations can actually execute is widening every month. The challenge is not knowing that AI matters. The challenge is turning it into something real, safely, at pace, and without breaking trust with customers or burning out teams.That is where I spend my time. I help leadership teams translate emerging technology into practical direction, clear decisions, and measurable customer value. I bring a systems view across strategy, data, operating model, and human behaviour, because transformation rarely fails on the tech alone. It fails when the story does not hold, when ownership is unclear, or when execution cannot keep up with ambition.I’m optimistic, but not naive. This shift is exciting, uncertain, and occasionally uncomfortable. The organisations that do well will be the ones that move early, learn fast, and build the muscles to keep moving. My focus is helping teams get on that path, and stay on it.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.