Al Herron
Chief Marketing Officer @The Data-Shack
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WORK HISTORY
Chief Marketing Officer @The Data-Shack
Launch and GTM of Sigmafi - a smart factory in-a-box that delivers AI, connected data and data science within six sigma methodology.*update q3 2025* watch out for Pharma & ESG & supply chain scope 3 reporting product launches 🤘 https://data-shack.com/sigmafi/
ABOUT AL HERRON
As Chief Marketing Officer at The Data Shack, I lead the go-to-market strategy for Sigmafi—a smart factory-in-a-box that delivers AI, connected data, and data science within a Lean Six Sigma framework.As a fractional marketing and product GTM advisor, I work with leading technology, ESG reporting, and finance organisations across brand, creative, positioning, and growth strategy. With over 20 years at the forefront of AI, data science, BI & A and data platform, I’ve led international efforts at Dell, Boomi, Statistica, TIBCO, Orchestra Networks, Qlik, Quest and SAS as well as hands on roles driving exponential growth in startup/scaleup businesses.Pro bono work includes Board Trustee at the Museum of Cambridge - where I advise on brand & comms; Executive Member of the Product Marketing Alliance - where I have the privilege to mentor the brightest minds and future product leaders of tomorrow.
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